April 20, 2021

20 April 2021


Traceability as a key element of the supply chain

In an increasingly globalized food market, it is essential to have visibility of every process in the supply chain, to know where a product comes from and what happens at the various logistical stages it goes through. However, full visibility of food supply chains can only be achieved through solutions that guarantee product traceability.

Traceability is a system of documentation and archiving designed to trace the flow of a product through the supply chain, following each stage that a food product covers from production to consumption. It is very important to know the path of a food product, especially when dealing with sensitive or perishable ones: this information is crucial to guarantee safety, integrity and genuinity to consumers. Food traceability thus becomes an instrument of transparency and protection, guaranteeing to the final consumer the originality of the product and contrasting the occurrence of counterfeiting.

Insights into the food traceability market

The size of the food traceability market is estimated at $16.8 billion in 2020 and is expected to reach $26.1 billion by 2025, registering a CAGR of 9.1%.

Growing demand for safe products among consumers is expected to drive the market. The Asia-Pacific segment is expected to dominate the market and is projected to reach a CAGR of 14.9% during 2018-2025.

Wenda's food traceability solutions

Wenda created a universal and collaborative Platform that enables food and logistics companies to gain full visibility of all traceability data related to the various parts of the supply chain, starting from the exit of products from the supplier's farm, through the processing and storage stages, ending with the shipment to the sales channels. Up to and including the final consumer.

Therefore, it does not stop with the management of the origin - which is fundamental - but it wants to give evidence in a dynamic way of what happens in the journey of the food.

In this way, Wenda ensures that the cold chain has not been interrupted, gives the guarantee that the products fall within an advanced food safety framework and contributes substantially to the increase in added value thanks to considerable savings, achieved by optimizing processes in various parts of the supply chain.